Corporate website: revamped!

With a new look & feel, Komatsu updated the global branding standards on the Latin American sites, which allowed for a new look and feel and optimization of the platforms.

The Komatsu Latin America website has a fresher and renewed image. A unified design and lines aligned with the global branding standard on the sites and an optimization of content, which improves usability aspects, are the result of this initiative, adopting the same guidelines and elements as the regional and parent company websites.

In this way, our different interest groups, distributors, clients, potential workers, the media, the public linked to the mining, forestry and construction industries, and public opinion in general, will be able to access unified information, according to the brand’s global standards.

Macarena Cué, regional marketing and external communications manager for Komatsu Latin America, explained that «One of the great challenges we have as a global company, in digital matters, is to be able to deliver a unique experience to users in all our markets. From Latin America we believe that this is possible, and this renewed design is proof of that.»

*For more information please contact: macarena.cue@global.komatsu