{"id":911,"date":"2024-08-12T18:42:21","date_gmt":"2024-08-12T18:42:21","guid":{"rendered":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?p=911"},"modified":"2025-08-07T20:50:12","modified_gmt":"2025-08-07T20:50:12","slug":"defining-the-road-ahead","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/","title":{"rendered":"Komatsu brand: Defining the road ahead"},"content":{"rendered":"<p><span data-contrast=\"auto\">Komatsu&#8217;s Global Branding Committee, comprising representatives from the Marketing and External Communications areas, met to define the annual global brand guidelines. The event took place in England, a strategic decision in line with the company&#8217;s sponsorship agreement with Oxford-based Team Williams Racing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During the meeting, participants reviewed the achievements of the past year and outlined the next steps for both sponsorship and global branding strategy. The results of the global Brand Perception Survey were also shared at the meeting, providing valuable guidelines for future marketing actions during fiscal year 2024.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-445 size-full\" src=\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\" alt=\"\" width=\"1280\" height=\"989\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Komatsu&#8217;s Global Branding Committee, comprising representatives from the<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[17],"class_list":["post-911","post","type-post","status-publish","format-standard","hentry","category-edition-34","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu\" \/>\n<meta property=\"og:description\" content=\"Komatsu&#039;s Global Branding Committee, comprising representatives from the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\" \/>\n<meta property=\"og:site_name\" content=\"Conexi\u00f3n Komatsu\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T18:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T20:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\" \/>\n<meta name=\"author\" content=\"smantelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"smantelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\"},\"author\":{\"name\":\"smantelli\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\"},\"headline\":\"Komatsu brand: Defining the road ahead\",\"datePublished\":\"2024-08-12T18:42:21+00:00\",\"dateModified\":\"2025-08-07T20:50:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\"},\"wordCount\":98,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Edition N\u00ba 34\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\",\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\",\"name\":\"Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu\",\"isPartOf\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"datePublished\":\"2024-08-12T18:42:21+00:00\",\"dateModified\":\"2025-08-07T20:50:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage\",\"url\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"contentUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Komatsu brand: Defining the road ahead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website\",\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/\",\"name\":\"Conexi\u00f3n Komatsu\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\",\"name\":\"smantelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g\",\"caption\":\"smantelli\"},\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/author\/smantelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu","og_description":"Komatsu's Global Branding Committee, comprising representatives from the","og_url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/","og_site_name":"Conexi\u00f3n Komatsu","article_published_time":"2024-08-12T18:42:21+00:00","article_modified_time":"2025-08-07T20:50:12+00:00","og_image":[{"url":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","type":"","width":"","height":""}],"author":"smantelli","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"smantelli","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#article","isPartOf":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/"},"author":{"name":"smantelli","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964"},"headline":"Komatsu brand: Defining the road ahead","datePublished":"2024-08-12T18:42:21+00:00","dateModified":"2025-08-07T20:50:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/"},"wordCount":98,"commentCount":0,"image":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage"},"thumbnailUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","keywords":["Marketing"],"articleSection":["Edition N\u00ba 34"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/","url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/","name":"Komatsu brand: Defining the road ahead - Conexi\u00f3n Komatsu","isPartOf":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage"},"image":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage"},"thumbnailUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","datePublished":"2024-08-12T18:42:21+00:00","dateModified":"2025-08-07T20:50:12+00:00","author":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964"},"breadcrumb":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#primaryimage","url":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","contentUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-34\/marketing\/defining-the-road-ahead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/"},{"@type":"ListItem","position":2,"name":"Komatsu brand: Defining the road ahead"}]},{"@type":"WebSite","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website","url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/","name":"Conexi\u00f3n Komatsu","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964","name":"smantelli","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g","caption":"smantelli"},"url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/author\/smantelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/comments?post=911"}],"version-history":[{"count":8,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/911\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/911\/revisions\/1442"}],"wp:attachment":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/categories?post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/tags?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}