{"id":695,"date":"2024-07-17T20:25:47","date_gmt":"2024-07-17T20:25:47","guid":{"rendered":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?p=695"},"modified":"2025-08-07T18:50:37","modified_gmt":"2025-08-07T18:50:37","slug":"definiendo-la-ruta-a-seguir","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/","title":{"rendered":"Definiendo la ruta a seguir a todo motor"},"content":{"rendered":"<p><span data-contrast=\"auto\">El Comit\u00e9 Global de Marca de Komatsu, integrado por representantes de las \u00e1reas de Marketing y Comunicaciones externas, se congreg\u00f3 para definir los lineamientos anuales de marca a nivel global. El evento tuvo lugar en Inglaterra, una decisi\u00f3n estrat\u00e9gica en l\u00ednea con el acuerdo de patrocinio que la compa\u00f1\u00eda mantiene con el Team Williams Racing, situado en Oxford.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Durante el encuentro, los participantes revisaron los logros obtenidos en el \u00faltimo a\u00f1o delineando los pr\u00f3ximos pasos tanto del sponsorship y como de la estrategia de marca global. En la reuni\u00f3n, adem\u00e1s, se presentaron los resultados de la Encuesta de Percepci\u00f3n de Marca realizada a nivel global, proporcionando valiosas directrices para las futuras acciones de marketing durante el a\u00f1o fiscal 2024.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-445 size-full\" src=\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\" alt=\"\" width=\"1280\" height=\"989\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Comit\u00e9 Global de Marca de Komatsu, integrado por representantes de las \u00e1reas<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[17],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-edicion-34","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu\" \/>\n<meta property=\"og:description\" content=\"El Comit\u00e9 Global de Marca de Komatsu, integrado por representantes de las \u00e1reas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\" \/>\n<meta property=\"og:site_name\" content=\"Conexi\u00f3n Komatsu\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-17T20:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T18:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\" \/>\n<meta name=\"author\" content=\"smantelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"smantelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\"},\"author\":{\"name\":\"smantelli\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\"},\"headline\":\"Definiendo la ruta a seguir a todo motor\",\"datePublished\":\"2024-07-17T20:25:47+00:00\",\"dateModified\":\"2025-08-07T18:50:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\"},\"wordCount\":137,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Edici\u00f3n N\u00b0 34\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\",\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\",\"name\":\"Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu\",\"isPartOf\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"datePublished\":\"2024-07-17T20:25:47+00:00\",\"dateModified\":\"2025-08-07T18:50:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage\",\"url\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\",\"contentUrl\":\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Definiendo la ruta a seguir a todo motor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website\",\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/\",\"name\":\"Conexi\u00f3n Komatsu\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964\",\"name\":\"smantelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g\",\"caption\":\"smantelli\"},\"url\":\"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/author\/smantelli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu","og_description":"El Comit\u00e9 Global de Marca de Komatsu, integrado por representantes de las \u00e1reas","og_url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/","og_site_name":"Conexi\u00f3n Komatsu","article_published_time":"2024-07-17T20:25:47+00:00","article_modified_time":"2025-08-07T18:50:37+00:00","og_image":[{"url":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","type":"","width":"","height":""}],"author":"smantelli","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"smantelli","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#article","isPartOf":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/"},"author":{"name":"smantelli","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964"},"headline":"Definiendo la ruta a seguir a todo motor","datePublished":"2024-07-17T20:25:47+00:00","dateModified":"2025-08-07T18:50:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/"},"wordCount":137,"commentCount":0,"image":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage"},"thumbnailUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","keywords":["Marketing"],"articleSection":["Edici\u00f3n N\u00b0 34"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/","url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/","name":"Definiendo la ruta a seguir a todo motor - Conexi\u00f3n Komatsu","isPartOf":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage"},"image":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage"},"thumbnailUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","datePublished":"2024-07-17T20:25:47+00:00","dateModified":"2025-08-07T18:50:37+00:00","author":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964"},"breadcrumb":{"@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#primaryimage","url":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg","contentUrl":"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/uploads\/sites\/46\/2024\/04\/11154236\/interior-5.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-34\/marketing\/definiendo-la-ruta-a-seguir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/"},{"@type":"ListItem","position":2,"name":"Definiendo la ruta a seguir a todo motor"}]},{"@type":"WebSite","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#website","url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/","name":"Conexi\u00f3n Komatsu","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/093e89791c98fa2f45b9b94536302964","name":"smantelli","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e255e572b06e333a2c09cab17456e780a8d9dc600e9bb4aa25af3c5d7dea8a4?s=96&d=mm&r=g","caption":"smantelli"},"url":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/author\/smantelli\/"}]}},"_links":{"self":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":18,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/posts\/695\/revisions\/1419"}],"wp:attachment":[{"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}