{"id":438,"date":"2024-04-09T20:52:33","date_gmt":"2024-04-09T18:52:33","guid":{"rendered":"https:\/\/dev.lupo.cl\/komatsu-marketing\/?p=438"},"modified":"2024-11-13T19:20:14","modified_gmt":"2024-11-13T19:20:14","slug":"de-la-mano-de-la-tecnologia-y-nuevos-desafios","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-33\/marketing\/de-la-mano-de-la-tecnologia-y-nuevos-desafios\/","title":{"rendered":"De la mano de la tecnolog\u00eda y nuevos desaf\u00edos"},"content":{"rendered":"<p>El \u00e1rea de Marketing regional de Komatsu Latinoam\u00e9rica se encuentra constantemente en mejora continua y transformaci\u00f3n digital de los procesos, combinando pr\u00e1cticas que dan como resultado nuevas t\u00e9cnicas y habilidades que generan nuevas experiencias y mejora en la eficiencia; por ello desarroll\u00f3 2 nuevos proyectos.<\/p>\n<h2>Nuevo formato bolet\u00edn regional \u201cMarketing News\u201d<\/h2>\n<p>El Marketing News es el bolet\u00edn regional que contiene material relacionado con los pilares estrat\u00e9gicos de Komatsu para la regi\u00f3n con el fin de mantener a los distribuidores propios y terceros informados de lo que est\u00e1 sucediendo en Komatsu Latinoam\u00e9rica.<\/p>\n<p>Ahora avanza y se transforma pasando de formato documento PDF a un bolet\u00edn digital que entregar\u00e1 informaci\u00f3n que se puede leer desde cualquier pantalla o dispositivo obteniendo una mejor experiencia del usuario.<\/p>\n<h4>Ahora el lector puede<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El \u00e1rea de Marketing regional de Komatsu Latinoam\u00e9rica<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[17],"class_list":["post-438","post","type-post","status-publish","format-standard","hentry","category-edicion-33","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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