{"id":1716,"date":"2025-11-08T12:05:06","date_gmt":"2025-11-08T12:05:06","guid":{"rendered":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/sin-categoria\/no-tag\/copia-conexpo-2026-una-experiencia-regional-que-genera-valor\/"},"modified":"2026-05-04T16:03:14","modified_gmt":"2026-05-04T16:03:14","slug":"conexpo-2026-a-regional-experience-that-creates-value","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/english\/edition-38\/marketing\/conexpo-2026-a-regional-experience-that-creates-value\/","title":{"rendered":"CONEXPO 2026: A regional experience that creates value"},"content":{"rendered":"<p>Komatsu\u2019s participation in CONEXPO-CON\/AGG 2026 was not only a global showcase of innovation highlighting the technological solutions Komatsu offers, but also a <strong>strategic opportunity to strengthen our dealer network in Latin America<\/strong>.<\/p>\n<p>This year, representatives from<strong> 18 countries in the region, along with 108 customers<\/strong>, participated in this event, establishing a key platform for connecting knowledge, sharing insights, and aligning business visions.<\/p>\n<p><strong>A Connected Regional Network<\/strong><\/p>\n<p>The Latin American Network\u2019s presence at CONEXPO reflects the value of working in an integrated manner.<\/p>\n<p>Through the <strong>Joint Working Model (JWM)<\/strong>, some dealers were granted the benefit of participating in trade shows and events alongside customers, in recognition of their commitment and performance within this collaborative work model.<\/p>\n<p>In this regard, we would like to highlight and congratulate the dealers who took advantage of this benefit and were part of this experience alongside their customers:<\/p>\n<ul>\n<li>Komatsu dealer in Argentina, Igarreta<\/li>\n<li>Komatsu Dealer in Uruguay, Jos\u00e9 Mar\u00eda Dur\u00e1n S.A.<\/li>\n<\/ul>\n<p>Their participation reflects the value of moving forward in alignment as a network, strengthening commercial capabilities and customer relationships in each market.<\/p>\n<p>This opportunity not only allows for firsthand knowledge of the latest innovations, but also:<\/p>\n<ul>\n<li>Strengthening customer relationships<\/li>\n<li>Sharing experiences among dealers<\/li>\n<li>Identifying business opportunities applicable to each market<\/li>\n<\/ul>\n<p><strong>More than a trade show: an opportunity for collaboration<\/strong><\/p>\n<p>CONEXPO has established itself as a space where the Komatsu network can:<\/p>\n<ul>\n<li>Learn directly from global experts<\/li>\n<li>Participate in technical and educational sessions<\/li>\n<li>Exchange best practices across markets<\/li>\n<li>Strengthen a shared vision for development<\/li>\n<li>Generate new business opportunities<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This year, representatives from 18 countries in the region, along with 108 customers, participated in this event, establishing a key platform<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[17],"class_list":["post-1716","post","type-post","status-publish","format-standard","hentry","category-edition-38","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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