{"id":1461,"date":"2025-10-29T18:19:04","date_gmt":"2025-10-29T18:19:04","guid":{"rendered":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/?p=1435"},"modified":"2025-12-24T13:54:59","modified_gmt":"2025-12-24T13:54:59","slug":"komatsu-conquista-londres-con-su-campana-demining-cambodia","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-37\/marketing\/komatsu-conquista-londres-con-su-campana-demining-cambodia\/","title":{"rendered":"Komatsu conquista Londres con \u201cDemining Cambodia\u201d"},"content":{"rendered":"<p>El cortometraje en formato anime \u201cDemining Cambodia\u201d de la campa\u00f1a global de marca de Komatsu se rob\u00f3 las miradas del jurado internacional y llev\u00f3 a la compa\u00f1\u00eda a obtener el premio de bronce en los London International Awards 2025 (LIA), en la categor\u00eda Estrategia Creativa \u2013 Rompiendo Convenciones del Sector. \u00bfLa raz\u00f3n? Su enfoque innovador para contar una historia con prop\u00f3sito y mostrar c\u00f3mo la tecnolog\u00eda puede cambiar vidas.<\/p>\n<p>Desde su lanzamiento, \u201cDemining Cambodia\u201d ha inspirado a millones de personas al mostrar c\u00f3mo los equipos y el talento humano de Komatsu ayudan a despejar minas terrestres y devolver la tierra a las comunidades de Camboya. Con un lenguaje visual \u00fanico \u2014el anime\u2014, la campa\u00f1a rompi\u00f3 los esquemas de comunicaci\u00f3n del rubro industrial, conectando emocionalmente con el p\u00fablico y alcanzando m\u00e1s de 120 millones de visualizaciones a nivel mundial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-533\" src=\"https:\/\/khsamgwebpro.blob.core.windows.net\/wp-content\/sites\/46\/2025\/11\/885d3cf3-ce89-f011-ac6f-0606526c02ab.jpg\" alt=\"\" width=\"1128\" height=\"948\" \/><\/p>\n<p>El reconocimiento obtenido en los LIA reafirma el compromiso de Komatsu con una marca con prop\u00f3sito, parte del enfoque global \u201cGentle Giants\u201d, que celebra las historias humanas detr\u00e1s de la innovaci\u00f3n. \u201cNuestros esfuerzos estrat\u00e9gicos de marca est\u00e1n profundamente arraigados en un compromiso genuino con las comunidades a las que servimos, y es un honor apoyar iniciativas que marcan la diferencia\u201d, destac\u00f3 Takuya Imayoshi, Presidente y CEO de Komatsu.<\/p>\n<p>Mira la campa\u00f1a completa aqu\u00ed:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/twBXOH1uP3A?si=VeTuCnOoO7fhghkm\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cortometraje en formato anime \u201cDemining Cambodia\u201d de la campa\u00f1a global de marca<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[17],"class_list":["post-1461","post","type-post","status-publish","format-standard","hentry","category-edicion-37","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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