{"id":121,"date":"2024-03-21T20:04:45","date_gmt":"2024-03-21T19:04:45","guid":{"rendered":"https:\/\/dev.lupo.cl\/komatsu-marketing\/edicion-30\/autonomia-minera-consolidando-la-propuesta-de-valor-copy\/"},"modified":"2025-08-07T19:00:22","modified_gmt":"2025-08-07T19:00:22","slug":"posicionamiento-de-la-marca-komatsu","status":"publish","type":"post","link":"https:\/\/www.komatsulatinoamerica.com\/marketing-news\/espanol\/edicion-31\/marketing\/posicionamiento-de-la-marca-komatsu\/","title":{"rendered":"Posicionamiento de la marca Komatsu"},"content":{"rendered":"<p>Desde el 2018, Komatsu ha venido desarrollando su marca desde varios \u00e1mbitos, entre ellos desde el \u00e1rea de Marketing, donde este a\u00f1o 2023 se implementan <strong>nuevos desaf\u00edos y proyectos desde una perspectiva global buscando marcar presencia con una mirada One Komatsu.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el 2018, Komatsu ha venido desarrollando su marca desde<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[17],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-edicion-31","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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