Komatsu’s Global Branding Committee, comprising representatives from the Marketing and External Communications areas, met to define the annual global brand guidelines. The event took place in England, a strategic decision in line with the company’s sponsorship agreement with Oxford-based Team Williams Racing.
During the meeting, participants reviewed the achievements of the past year and outlined the next steps for both sponsorship and global branding strategy. The results of the global Brand Perception Survey were also shared at the meeting, providing valuable guidelines for future marketing actions during fiscal year 2024.
“The strength of the committee and its comprehensive approach, which seeks to adapt marketing actions to the diverse cultures and regional needs”.
Macarena Cué
Regional manager of Marketing and External Communications
Komatsu Latin America
“It was an exciting opportunity for the members of the Global Branding and Governance Committee to meet in person at the Williams Racing headquarters in the UK, an auspicious place to discuss strategies and increase global awareness of the Komatsu brand”.
Yuki Kimura
General manager of the Branding Strategy department
Komatsu Ltd.
For more information, please contact: macarena.cue@global.komatsu
