Komatsu Latin America’s regional marketing area is constantly improving and digitally transforming processes, combining practices that result in new techniques and skills that generate new experiences and improved efficiency; therefore, it developed 2 new projects.
Marketing News is the regional newsletter that contains material related to Komatsu’s strategic pillars for the region in order to keep distributors and third parties informed of what is going on in Latin America.
It now moves forward and transforms from a PDF document format to a digital newsletter that will deliver information that can be read from any screen or device for a better user experience.
Read in real time without having to download documents.
See the content in a more attractive display.
Have greater access to audiovisual material and links.
View Spanish and English versions online.
Search for all editions, since they are hosted on the site, providing online visibility.
In order to involve technology in the field of events, a new digital tool was created for Komatsu’s own distributors, third parties and internal public who need to organize corporate activities, for example: direct promotion with customers such as field days, meetings with customers, training, team buildings, among others, which are constantly being carried out in the company.
It aims to strengthen networking with stakeholders (internal and external), as it makes it possible to achieve goals together. This is a step forward to strengthen the brand, establishing another milestone in the region.
This platform offers the opportunity to generate a public and personalized web page, where you can upload all the necessary information regarding the activity, such as, for example:
Maps.
Contact information.
Programs or itineraries.
Photos and videos.
Schedules.
«We continue to develop applications and solutions that allow us to bring Komatsu closer to our distributors more easily, efficiently and interactively, such as the new Marketing News format that can be consulted from any mobile device and the recent launch of the event landing page that will allow us to be connected also through this digital platform.»
Macarena Cué
Regional Marketing and External Communications Manager
Komatsu Latin America
«Digital transformation is about changing the way we work and from that perspective we have created new tools that help us to continue contributing to the entire region. The creation of digital resources is the easy part of the process, now we have the challenge of managing the change in our way of working as a group.»
Santiago Mantelli
Regional Platform and Media Coordinator
Komatsu Latin America
*For more information, please contact: macarena.cue@global.komatsu
