Marketing News

As foreseen in our last edition, we find ourselves amidst a market slowdown and an enduringly volatile economic landscape. The world is undergoing significant turbulence, with polarization intensif ying in various countries across the region, exemplified by the recent presidential elections in Argentina and Ecuador.

Gi ven t his contex t , uncer t aint y has increased and demand has fallen, although it still remains at high levels; we believe that staying focused on our business and seeking to strengthen our strategy of creating value together with our distributors, suppliers, stakeholders and society in order to continue building a better world is the answer to weather these times.

We have positive news such as having been able to carry out the IX annual meeting of distributors 2023, in Bogota-Colombia with the launch of the PC360- 8M2 and PC300-8M2 equipment. We also showed what Komatsu is developing in the field of technology and the activities we have conducted to fur ther strengthen the capabilities of our Distributor Network in the region together. We continue to strengthen our product palette, while at the same time advancing in our brand strengthening projects developed globally, which you will be able to read about in the content of this informative material.

In addition, I would like to share with you the work we have done in the area of gender, since as a company we want to contribute and continue to add value with an increasingly inclusive and diverse perspective. In this edition we want to show our program for women leaders, the program for the development of women in manufacturing from the workshops, promoting the inclusive technical area. Promoting female labor insertion in areas that are commonly led by men is also part of our brand promise of Creating Value Together, because we believe that more diverse and inclusive companies help us to strengthen our business in an important way and contribute to society. We invite you to participate in these activities as well.

Today more than ever, we must remain at tuned and connected to market changes, so I invite you to continue to support and be close to our customers and their needs in order to capture all the opportunities that lie ahead.